Jersey Finance: ‘doing an amazing job’
Jersey Finance promotes the island’s unique proposition on a global stage – from San Francisco to Singapore. So, how does it benchmark success?
As the world of offshore centres becomes ever more competitive, the business of selling the relative merits of individual jurisdictions follows an increasingly sophisticated path. For Jersey Finance (JF), the sophistication of Jersey’s brand is articulated on its website: “Jersey has been a leading international finance centre (IFC) for more than six decades. Thanks to a forward-thinking and ESG-driven approach, we are at the forefront of banking, corporate services, fintech, funds, investment management and private wealth, plus the specialist areas of Islamic finance and philanthropy.”
In similarly upbeat language, that message permeates through to the LinkedIn profile of Joe Moynihan: ‘Proud to lead the team and our partners as we promote Jersey as the leading global international finance centre.’ Appointed as JF’s CEO in 2019, Moynihan uses innate Irish charm to outline his full-blooded commitment to Jersey.